Building Markets

Back to all blogs
3

Celebrity? Need to save the world? Start here.

UPDATE AT BOTTOM

I was sitting at the great Irish pub across from the office watching the Yankees game, when a clip of Sean Penn came on.  Turns out he’s in Haiti now.  (I thought he was in jail, but I don’t keep up like I should.)  Sean has set up a clinic or a school, or something, and Haiti is  doing much better now, thank you very much.  Somehow this didn’t surprise me.  I thought that’s exactly the sort of thing you expect Sean Penn to do when he isn’t shooting “hard-hitting” documentaries in Iraq.

This led me to ponder about the unwritten rules of Celebrity Aid.  For example, if Tina Fey showed up in Haiti cursing about the slow UN deployment, it just wouldn’t be right.  Or if Kim Kardashian put on librarian glasses, went to Davos, and asked probing questions to Hernando de Soto, our heads would pop.

We expect certain types of celebrities to do certain things as they go about spreading the love.  Tina does telethons, Kim sends her used shoes.  This is what they do. I am sure that in Tinsel-Town the old hands instinctively know how to save “the poor people” if you are an actor, a singer, on probation, or washed up.  But what about the up and coming stars?  What about wee Justin Beiber, or poor Megan Fox?  No one ever thinks about them or their needs.  They want to save the world.  They know it is their duty as stars.  But what if they pick the wrong way? The horror.

That’s why one of PDT’s most pressing projects (inspired of course by the important Stuff We Don’t Want or SWEDOW initiative)  is to distribute this useful Celebrity Aid Flowchart across Hollywood.  I hope all you young celebutantes and ingénues who read my blog will take the time to print it out and give to your agent.  The career you save may be your own.

Famous? Need to save the world? Start here!

Celebrity Aid Flowchart PDT

UPDATE: I just listened to Larry King interview Wyclef Jean.  He’s running for President of Haiti, which makes Sean Penn’s clinic look rather half-assed.  Jean has no management skills, has never held any political office, doesn’t speak French or Creole, and may not even be a citizen of Haiti.  This takes Celebrity SWEDOW to a whole new level.  According to my chart, he should be focusing on recording a song for a worthy cause, something he’s done before. I will be watching the news carefully.  If this turns out to be a new trend, if Naomi Campbell throws her hat in the in ring for President of Liberia, or Angelina lets it be known she would consider a promotion to the post of UN Secretary General, I may have to revise this chart.

Tags , , , , ,

3 Comments

  1. […] I want to highlight good examples of celebrity involvement so that, as Scott Gilmore jokes (while taking a rather different position), if any “young celebutantes” are reading my stuff, they’ll find constructive alternatives. […]

  2. I think you need to add an option for the under 25 alcoholics/drug addicts/rehab crew… eg., travel to India make a documentary, say inappropriate things, cry. http://jezebel.com/5444419/a-60+second-glimpse-of-lindsay-lohans-bbc-documentary-on-child-trafficking

  3. xsesli says:

    want to highlight good examples of celebrity involvement so that, as Scott Gilmore jokes (while taking a rather different position), if any “young celebutantes” are reading my stuff, they’ll find constructive alternatives


Rss Feed Tweeter button Facebook button Youtube button