Although Ms. Moe aspired to expand her business, a traditional, hand-written record-keeping system and little access to new customers hampered its growth and drained existing social and brand capital. An increasingly competitive market and changes in customer expectations around technical standards only heightened these obstacles.
Ms. Khin Khin Moe enrolled in Building Markets training to learn how to apply for tenders, and to upgrade her business plan and operations. Building Markets’ matchmaking services enabled her to identify and respond to new business opportunities. A clearer vision for her business, coupled with a move to digitized pharmacy administration, quickly yielded faster and more accurate operations, as well as an increase in Ms. Moe’s confidence that she could respond to any opportunity that aligned with her company’s capacity and offering.
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