Empowering Women Entrepreneurs: Celebrating the Launch of the SER Program in Colombia - Building Markets

Empowering Women Entrepreneurs: Celebrating the Launch of the SER Program in Colombia

by Carolina Duran
June 24, 2024

As Building Markets, we are very excited to share the launch of our new program, SER: Sabias, Empresarias, Resilientes, which will support 200 women-led businesses in Colombia.

Last week, we hosted an incredible launch event in Cali, Valle del Cauca, where over 200 inspiring women entrepreneurs gathered. It was truly an honor and a proud moment to witness their power, passion, and determination firsthand. Seeing their enthusiasm and commitment reminded us why we embarked on this journey in the first place.

The SER program is designed to bridge the gaps that women entrepreneurs often face in the business world. Through this initiative, supported by the Nasdaq Foundation and Building Markets, we aim to provide these amazing women with the resources, knowledge, and opportunities they need to thrive. Our goal is to help their businesses grow and connect them with global markets, opening doors to new possibilities and fostering inclusive economic growth.

During the event, the energy in the room was palpable. The women shared their stories, challenges, and dreams, and it was clear that they are ready to take their businesses to the next level. We are committed to supporting them every step of the way, offering personalized learning pathways, mentorship, and opportunities to network with international buyers.

One of the most exciting aspects of the SER program is its focus on promoting social, environmental, and productive inclusion. By prioritizing companies that embody these values, we are not only supporting individual entrepreneurs but also contributing to the prosperity of entire communities. It’s about creating a ripple effect of positive change.

For those who couldn’t make it to the event, we encourage you to join us on this journey. You can register for the SER program at no cost through our website, registro.bumalatam.org. Here, you’ll receive a comprehensive report on five key areas of your business and a tailored plan to help you succeed.

We believe in the power of women-led businesses to drive sustainable development and economic growth. The launch of SER is just the beginning, and we are excited to see the incredible impact these women will make in Colombia and beyond. 

Thank you to everyone who attended the launch event and to all our partners and supporters. 

Together, we are building a brighter future for women entrepreneurs.

More from this author -

Latest News -