Leonardo Nieto

Communications Director

Leonardo is an accomplished marketing and communications professional with over a decade of experience promoting investments, entrepreneurship, and events in Bogotá. He holds a degree in Social Communication from Pontificia Universidad Javeriana in Bogotá and a Master’s degree in Companies and Tourist Destinations from Universidad Antonio Nebrija in Spain.

For 12 years, Leonardo served as the Director of City Marketing and Communications at Invest in Bogota and the Bureau of Conventions, where he led the marketing and communications department and managed content generation strategies, including the creation of the Bogota Big Ideas platform. He also coordinated international actions to promote tourism, investment, and exports in the city.

Prior to his work at Invest in Bogota, Leonardo was a project consultant in tourism and technology and served as a Digital and Content Director at digital agencies. He has also held roles in the banking sector, including Senior Communications and Advertising Analyst at Banco de Occidente, and Junior Creative at Banco Santander Colombia. In these positions, he contributed to the development of advertising campaigns and commercial programs.

Throughout his career, Leonardo has demonstrated a strategic focus and a talent for generating high-quality content. He has a strong track record of success in promoting investments and events, as well as developing and executing advertising strategies.