Digital Efficiencies Boost Respected Pharmacy’s Contracts and Confidence
Digital Efficiencies Boost Respected Pharmacy’s Contracts and Confidence
June 16, 2020 | Building Markets
Ma Khin Moe has owned and operated Khin Moe Pharmacy in Yangon since 1999. As a respected member of Yangon’s small business community, clientele, doctors and healthcare professionals rely on her for pharmaceuticals, while her staff benefits from her experience and mentorship.
Challenge
Although Ms. Moe aspired to expand her business, a traditional, hand-written record-keeping system and little access to new customers hampered its growth and drained existing social and brand capital. An increasingly competitive market and changes in customer expectations around technical standards only heightened these obstacles.
Building Markets’ Solution
Ms. Khin Khin Moe enrolled in Building Markets training to learn how to apply for tenders, and to upgrade her business plan and operations. Building Markets’ matchmaking services enabled her to identify and respond to new business opportunities. A clearer vision for her business, coupled with a move to digitized pharmacy administration, quickly yielded faster and more accurate operations, as well as an increase in Ms. Moe’s confidence that she could respond to any opportunity that aligned with her company’s capacity and offering.
Results
Exponential growth of the pharmacy’s following three contracts
Continual business improvement and expansion
Increased operational speed and accuracy
Increased capacity to pursue a broader range and scale of opportunities
Increased competitive ability to meet and surpass expectations of new and existing customers