Building Markets Joins DAF Day
Building Markets Joins DAF Day, Spearheading a New Kind of Giving Day on October 10, 2024
October 10, 2024| Press Release
This October, Building Markets is collaborating in the launch of the first-ever DAF Day, a new kind of giving day that reframes how donor advised funds (DAFs) are used–and who uses them.
DAFs are a tax-advantaged charitable giving account, similar to a 401(k) for retirement or a Health Saving Account (HSA) for health care expenses. DAFs have expanded rapidly in recent years, with the number of accounts growing 9x since 2012, disbursing $52 billion in 2022. New research on nonprofit DAF fundraising shows that DAF donors give 19x as much as non-DAF donors, and when an existing non-DAF donor starts giving from a DAF, their annual support increases 96%.
Building Markets joins Chariot, the payments company dedicated to DAF giving, along with top nonprofits, major fundraising platforms, and donor advised funds themselves, to boost the usage and adoption of this fast-growing philanthropic vehicle in the weeks leading up to DAF Day on October 10th.
This movement comes at a critical time for our mission - to help people find sustainable pathways away from poverty by strengthening small businesses and creating jobs where they are needed most. DAFpay, Chariot’s 3-click DAF payment option that we’ve enabled on our website in partnership with The Giving Block, gives our donors a best-in-class experience, enabling real-time participation and recognition of DAF donors in online fundraising–something that’s never been possible before.
“Building Markets is proud to join this groundbreaking movement with DAF Day, expanding opportunities for our supporters to make a meaningful difference in the lives of small business owners, refugees, and underserved communities. This day allows us to spotlight how each DAF donation fuels our mission and accelerates impactful change in some of the world’s most vulnerable regions.”
— Elizabeth Brown, Head of Partnerships, Building Markets
We are encouraging donors with any DAF to sign up on DAFday.com in support of Building Markets.
Set an intention – Affirm you will make at least one DAF gift on Oct. 10
Make a goal – Share how much you hope to give from you DAF in one day
Give - Search for Building Markets or give directly
If you’re interested in how a DAF could increase your personal giving capacity, we also encourage you to explore DAF options before October 10th. You can reach out to Elizabeth Brown to learn more.
With new research proving the value of DAFs to donors and nonprofits, combined with the technology to enable real-time participation of DAF donors in an online giving day, the stage is set for a moment of unprecedented generosity.
About Building Markets
Building Markets drives social impact and economic growth by supporting small businesses in underserved communities, creating jobs, and unlocking opportunities that uplift marginalized people worldwide. For the last 10 years, every dollar invested in our programs has helped small business owners generate $8 in revenue and create jobs for refugees, women, and youth working toward better futures. Visit buildingmarkets.org to learn more.
About DAF Day
DAF Day is a new kind of giving day that reframes how donor advised funds are used–and who uses them. A collaborative group of leading nonprofits, fundraising platforms and DAF providers are coming together to activate their collective audience of millions of donors for a single day of unprecedented generosity with DAFs on October 10th, 2024. Visit www.dafday.com to learn more.
About Chariot
Chariot is the payments company dedicated to Donor Advised Fund (DAF) giving. DAFpay, Chariot’s 3-click DAF payment option, allows donors to give with their DAF anywhere they are inspired to give online. This enables donors to use their DAF in more places, more often, and unlocks more DAF gifts with better information for nonprofits. Visit www.givechariot.com to learn more.
