Buyer Perception on Working with Refugee-Led and Owned SMEs
Buyer Perception on Working with Refugee-Led and Owned SMEs
2024
This research study looks at the elements that influence buyer perceptions regarding refugee-led and owned SMEs (Small and Medium Enterprises). Buyer perceptions are critical in determining the performance of these businesses, influencing their capacity to establish markets, build client loyalty, and maintain operations. Understanding how buyers evaluate refugee-owned businesses in terms of trustworthiness, quality, pricing, and social effects can help these firms become more competitive and sustainable.