Company Guide: A Snapshot of Jordan’s Investment and Market Opportunities
While Jordan’s economy has recently been influenced by external shocks such as regional instability and recessions in the West, it remains a stable and influential economic hub that holds great promise. This can be attributed to improved governance, the presence of a young population, and an expanding market segment.
The country’s small and medium-sized enterprises (SMEs) are crucial to ensuring that Jordan continues on a path of prosperity and that its economy can deliver inclusive economic growth. SMEs strengthen productivity and generate tax revenue, attract investment, and create new employment, livelihoods, and skills. This publication aims to bring visibility to Jordan’s economic potential by showcasing the country’s diverse and growing businesses and the linkages and investment opportunities they present.