We are from Cauca, from one of the regions most affected by violence in Cauca: Corinto.
Our company is entirely family-owned. My mom, step-father, sister, aunts, and I can say that not only do we as a family benefit, but many more people do too.
Since our company has been around for a long time, many people are benefiting from the beverages in one way or another by selling them. I can say that we are currently part of national spaces where people are benefiting from our product. We have always been known for producing a good, quality product, and that’s what has helped us sustain ourselves despite everything that has been happening, from the pandemic to the current conflict in Tuluá.
Let me tell you a bit about Pacific Beverages. Everything we produce is based on “biche,” which is a distilled aguardiente made from sugarcane juice. Without “biche,” there are no Pacific Beverages.
I’ve always said it—we don’t just sell beverages; what we sell is tradition.
So, we aim not to let the tradition, which has been in our family for many years, fade away. I could have done something else, could have continued my studies, could have done countless things, but at the moment I decided to fully involve myself in the beverage business, I said, “I’m going to support my family.” And today, I can say, “We live off Pacific Beverages.”
For my business, my dream is firstly to uplift my family. I also dream of exporting, so that our tradition is known not only here in Colombia but in many parts of the world.