The Impact of COVID-19 on Small Businesses in Jordan
This report analyzes the effects of COVID-19 on small and medium-sized enterprises (SMEs) in Jordan. Between June and August 2020, Building Markets conducted a randomized survey of its business network in Jordan to analyze the impact of COVID-19 on the country’s SMEs. Data from 169 businesses was compared to baseline data collected by the organization before the pandemic began, providing unique insights into how SMEs were managing once the countrywide lockdown had largely been lifted. The purpose of the research was to provide an overview of the Jordanian market and to identify opportunities to enable and accelerate the growth of local SMEs, including refugee and migrant-owned firms.